Tuesday Jul 15, 2025

Ep 67 - How to Create a Company People Don’t Want to Leave

Why do some companies keep their people forever, while others struggle with constant turnover? In this episode, Cindi Baldi and Geoff Tumlin explore the qualities that make organizations “sticky,” that is, the kind of workplaces where people feel invested, energized, and committed for the long haul.

Cindi and Geoff discuss what makes a culture magnetic, from strong identity and a clear purpose to how leaders create connection, opportunity, and growth. This conversation challenges the common belief that perks and pay mostly keep people around, and instead focuses on what other drivers of long-term loyalty.

If you’re trying to build a company people never want to quit, this episode will help you understand what makes for sticky organizations.

Episode Highlights:

How sticky organizations retain top talent
Why purpose and identity drive employee loyalty
Leadership behaviors that increase long-term commitment
How to design a culture people like
Why clarity and connection matter more than perks
What organizations get wrong about retention